The official logo of BestSelf


Long Island City, NY

Best Self creates everyday tools for people to lead a life they can be proud of.

BestSelf Co. was founded in 2015 by Cathryn Lavery and Allen Brouwer - two big thinking, high-achievers who wanted more from their life. They realized lack of time was their biggest obstacle. After too many days spinning their wheels, they figured there must be a better way to create success. So they studied high-performance practices, invested in self-mastery, and doubled down on productivity and planning techniques.

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